Wed 17 Aug 2022 | 01:18

How Stormers have become the most watched URC team

How Stormers have become the most watched URC team
Wed 17 Aug 2022 | 01:18
How Stormers have become the most watched URC team

STATS: Helped by their appearance in the United Rugby Championship Grand Final, the Stormers were the most viewed team in the tournament.


The URC Champs top the most watch clubs charts with their total audience coming in at over a 7.2million.

The Stormers are followed by the Bulls, Munster, Sharks and Leinster for audiences across the entire season.

The Stormers and Munster were the most watched teams in South Africa and Ireland, respectively with Ospreys leading the interest in Wales, Benetton were No.1 in Italy and Edinburgh topped the pile in Scotland.

Derby matches which are at the heart of the tribal rivalries in the URC also performed well with only one South African fixture breaking the dominance of the all-Irish clashes.

“We are blown away by the broadcast audiences in the first season of the United Rugby Championship,” URC CEO Martin Anayi said.

“It is a tremendous credit to the standard of rugby displayed by our teams and players and the superb work done by our broadcasters to showcase that talent.


“The URC offers a diversity in playing styles and cultures across two hemispheres that is unique in club rugby and we can see that fans in the north and south have been attracted to that.”

New TV Milestone

The first-ever URC Grand Final which took place in Cape Town, South Africa between the Stormers and Bulls, set a new TV milestone for the league.

A total of 1.25 million watched the Stormers win their first URC title and set a new record for the league decider.

Although the Grand Final was an all-South African affair 41 percent of the audience came from outside of the territory with RTÉ’s live coverage in the Republic of Ireland accounting for 15 percent.

This trend of interest was a hallmark of the entire URC Play-Offs which also set a record for viewership with 3.8 million across seven games. The largest viewership for the Play-Offs came in the Stormers v Ulster Final Four game where the audience hit 754 000 while the other Semi-Final encounter between Leinster and the Bulls drew 472 000.


Including the URC Grand Final, the average audience per game in the Play-Offs was 537 000.

Meanwhile, in the Top 10 most watched games of the regular season, Munster featured five times, the Sharks were involved in three with Ospreys, Ulster and the Stormers appeared twice.

The most watched game in the regular season was Ospreys’ Round 3 game with Sharks.

How Stormers have become the most watched URC team

The most watched derby games of the season all took place in Ireland, with Munster’s R10 clash with Ulster drawing in 52 3000 in a game that was also No 5 in the list of Top 10 most watched in the regular season. Munster also feature in four of the Top 5 derby audiences.

  • R10 Munster v Ulster 523,707
  • R4 Munster v Connacht 521,110
  • R16 Ulster v Munster 428,709
  • R15 Munster v Leinster 402,534
  • R6 Leinster v Ulster 401,603

Top 5 Games from South Africa

  • R6 Sharks v Scarlets 531,421
  • R17 Stormers v Leinster 417,323
  • R7 Lions v Munster 394,416
  • R16 Sharks v Leinster 361,290
  • R17 Bulls v Glasgow Warriors 323,386

Top 5 Games from Ireland

  • R2 Munster v Stormers 538,909
  • R10 Munster v Ulster 523,707
  • R4 Munster v Connacht 521,110
  • R1 Munster v Sharks 484,267
  • R4 Ulster v Lions 468,993

Top 5 Games from Italy

  • R11 Zebre v Munster 439,701
  • R1 Zebre v Lions 295,647
  • R1 Benetton v Stormers 213,754
  • R10 Benetton v Sharks 202,283
  • R4 Benetton v Ospreys 196,817

Top 5 Games from Scotland

  • R3 Edinburgh v Stormers 382,185
  • R3 Glasgow Warriors v Lions 363,674
  • R4 Edinburgh v Bulls 260,448
  • R5 Glasgow Warriors v Leinster 224,494
  • R2 Glasgow Warriors v Sharks 209,027

Top 5 Games from Wales

  • R3 Ospreys v Sharks 580,026
  • R3 Cardiff v Bulls 560,886
  • R5 Ospreys v Munster 480,652
  • R4 Dragons v Stormers 445,471
  • R3 Scarlets v Munster 330,313

Stats: URCOfficial 

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