Sizzling Lam off French menu?
But being big, fast and the best finisher in the competition is no guarantee that "Blam" is a certainty to make the All Blacks for next month's Test series against France despite growing calls for his selection.
The head cheerleader is 'Canes coach Chris Boyd who dismisses any criticism that the 26-year-old wing is suspect under the high ball and on defence.
"He works really hard off the ball, he's a wonderful try scorer, he's good in the air, he's a good defender, he's physical.
"He's just in a purple patch where all of that's come together, so if he's got deficiencies I haven't seen them," Boyd said.
It won't be easy for Lam to break into the All Blacks crowded pool of outside backs already comprising Waisake Naholo, Nehe Milner-Skudder, Rieko Ioane and Matt Duffie with 2015 World Cup star Julian Savea returning to form and Israel Dagg coming back from injury.
The Hurricanes have won eight of their nine games this season and they are currently two points behind the Crusaders in the New Zeland conference with a game in hand.
They face the Blues at Eden Park in Round 13.