RWC 2027: Logo and identity unveiled
NEWS: The Men’s Rugby World Cup 2027 has officially revealed its logo and visual identity, marking a milestone in preparations for the tournament set to take place in Australia.
The tournament, which will feature 24 teams for the first time in an expanded format, takes place from October 1 to November 13, 2027.
The newly unveiled logo incorporates elements of Australia’s natural beauty, with a vibrant orange hue symbolising the country’s sun and earth. The lines take cues from the coastlines, layered rock formations, and winding rivers, converging around the Rugby World Cup ball.
A tapestry woven into the visual identity was created by an artist of Aboriginal and Torres Strait Islander heritage, specialising in contemporary Indigenous art. The design takes inspiration from First Nations artistic styles and the spiritual significance of land, sea, and sky in their cultures.
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Rugby World Cup Australia Managing Director, Chris Stanley added: “As preparations gather momentum, we are excited to unveil the visual identity for Australia 2027 bringing the tournament to life for all rugby enthusiasts out there.
“With its rich cultural heritage and beautiful landscapes, Australia will be a fantastic backdrop to kick-off rugby’s new era of entertainment and openness.
“We look forward to welcoming rugby fans and newcomers to this nationwide celebration of rugby.”
World Rugby Chair, Brett Robinson noted: “Australia 2027 represents more than just a tournament. It is a powerful statement about the future of our sport and the way we can grow the game by making it even more inclusive and entertaining.
“The expanded format, combined with a fresh, bold vision and visual identity, will showcase the very best of rugby to audiences worldwide and cement its place in Rugby World Cup history with a fantastic display of Australian cultures and a positive rugby and societal legacy for Australians and the sport across the region.”
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Watch the highly acclaimed five-part documentary Chasing the Sun 2, chronicling the journey of the Springboks as they strive to successfully defend the Rugby World Cup, free on RugbyPass TV (*unavailable in Africa)
