Changing the Game: How Roc Nation improved Jordan Hendrikse's cheap Lions contract
Roc Nation, the innovative entertainment agency which is managing some of the biggest names in the game, recently got talented young Lions flyhalf Jordan Hendrikse a better deal.
With names like Siyamthanda Kolisi, Cheslin Kolbe, Maro Itoje and Ardie Savea on their books they have already shown their ‘bargaining power’.
And Michael Yormark, President of Roc Nation Sports, knows a talent when he sees one.
That is why he told the 21-year-old Hendrikse that his contract with the Lions had to be “re-negotiated”.
“It is inferior,” the straight-talking Yormark said.
“You are a leader in the team and one of the faces of that team,” the Roc Nation boss added.
“They have you on the cheap.”
(Continue below …)
Hendrikse was concerned the Lions would be stalling, but Yormark made it clear Hendrikse was “all in” and wants to be at the Lions.
“They [the Lions] have to show the same commitment,” Yormark said.
“The contract that he is currently under, doesn’t reflect the value he brings to the team.”
He made it clear Hendrikse wants to stay with the Lions and grow with them, become a Springbok at the Lions and the Lions had to show the same commitment.