Hollywood popstar backs women's rugby with big investment
For the women’s game to grow there is a dire need for proper investment, and no one knows it better that GRAMMY Award-winning artist Meghan Trainor.
The pop star has become the newest investor in the Women’s Elite Rugby (WER), the premier professional women’s rugby league in the United States.
Trainor’s investment comes at a milestone moment in her career, on the back of her latest album, Toy With Me. Known for chart-topping hits and anthems centered on self-confidence and authenticity, Trainor’s personal brand aligns seamlessly with WER’s mission to elevate women athletes and expand visibility of the sport nationwide.
As part of the partnership, WER will feature the hit single “Shimmer” in the broadcast title sequence, further blending Trainor’s music with the league’s on-field energy and expanding the reach of women’s sports through entertainment.
“I’m over the moon to be working with WER. Their mission feels perfectly aligned with the message I’m always trying to spread with my music,” said Trainor.
“It’s so exciting to be able to support this incredible group of women as they create a place for themselves in a typically male-dominated industry. I can’t wait for an incredible season!!”
WER is at the forefront of a new era in women’s sports, providing a professional platform for elite rugby players while driving increased investment, media attention, and fan engagement across the U.S. As WER builds momentum, Trainor’s support helps bring new audiences into the sport and reinforces the importance of investing in women’s athletics.
“Meghan’s investment in WER is a game-changer,” said Phil Camm, WER’s Chief Commercial Officer.
“Her example as a role model for women who are powerful, uncompromising, and unapologetic about their talent makes her an extraordinary partner and we couldn’t be more thrilled to have her on board. Joining us at this pivotal moment, Meghan amplifies the momentum behind women’s rugby and the confidence in the sport’s future.”
As the league builds on this momentum, WER is preparing to kick off its highly anticipated second season on May 2nd, marking an exciting new chapter for professional women’s rugby in the United States.
Following a successful inaugural year, the league will once again feature its six founding teams in Boston, Chicago, Denver, New York, Northern California, and the Twin Cities.
