Wales appoint Moore as Head of Women’s Rugby
NEWS: Belinda Moore has been appointed as the Welsh Rugby Union’s new Head of Women’s rugby.
Moore, who was CEO at England’s flagship professional women’s competition, Premiership Women’s Rugby, until November last year, is a highly experienced and senior figure in the game.
A former senior BBC producer her skillset is also derived from further senior roles across sponsorship, broadcasting, program management, and public relations having worked previously as a Program Director and Head of Partnership for the DP World Tour, two high-profile sports agencies and as Head of Athlete Engagement for Team GB at the London 2012 Olympics during her career to date.
Moore’s appointment quickly follows the completion of the WRU’s review into aspects of its senior women’s game, as one of its key recommendations.
This means the appointment is made on an interim basis for an initial nine-month period, with Moore tasked with helping to recruit her successor for the new permanent role as the head of the women and girl’s game in Wales.
Key responsibilities for the new Head of Women’s rugby include the WRU’s systems, structures, and pathway into the professional game, including the feasibility of the Celtic Challenge competition, preparation for the World Cup 2025, player contracting, and cultural work with the senior women’s national squad and contributing to both the Women’s Rugby and the Six Nations Game committees.
“This is a hugely exciting time to be joining Welsh rugby and for the women and girls’ game in particular,” said Moore.
“The senior game in Wales has been professional for just three short years and is progressing and advancing at an exponential rate.
“These swift advancements of course come with their teething problems and my eyes are wide open in terms of the challenge ahead, but I am hugely optimistic about what can be achieved.
“These are exciting times. It’s a World Cup year, with a new head coach appointment imminent and a governance structure and senior personnel who are entirely invested in the women and girls’ game in Wales.”
