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NEWS: The Stormers have taken a step into the future with the unveiling of a bold new identity.
The Cape Town-based franchise believes the brand change will bring together the various communities that make it one of the most remarkable sporting teams in the world.
By capturing what makes the Stormers such a revered team and uniting all those who pour so much passion into supporting them, this new era is framed by the mantra that we are all ‘In it together.’
The centrepiece of this identity is an all-new logo, which features the iconic hoops of the Stormers jersey wrapping around and interlocking in a striking design that pays homage to the team’s heritage, while also symbolising constant movement as the Stormers head towards an even brighter future.
The hoops connect with a subtle lightning bolt in the centre, while the shape of the logo itself invokes the dimensions of the team’s home ground, Stadium in Cape Town.
The new identity is about far more than just a new logo.
The Stormers’ unique strength is the incredible diversity of communities that come together to be united under the blue and white banner of the team.
The Stormers’ goal to ‘Make Cape Town Smile’ will be further supported by uniting all the elements that make this team mean so much to so many.
Playing out of a world-class city, in a stadium unlike any other and for a group of fans that live and breathe their passion for the team every day, this new identity will take the team forward to becoming the premier sports entertainment brand that all supporters at every level can feel a part of.
Stormers Rugby CEO Johan le Roux said that the new identity seeks to bring the team’s brand in line with the ambitions of the team and the business.
“We have seen some major developments to the way we operate and where we see ourselves going as a team,” Le Roux said.
“This felt like the right time to update our identity as we embrace a new era, with all of our stakeholders ‘In it together’ with us.
“The previous logo was over 25 years old and past due an upgrade. This new logo holds far more symbolism, with the hoops of the jersey making up an icon that represents the unity of the various communities that support our team.
“But this is about far more than just a logo. This is a statement about how we see ourselves and the way we connect with those who support us. We want all of them with us every step of the way as we break new ground,” he said.
Director of Rugby John Dobson said that this new identity goes hand-in-hand with the team’s mission to make Cape Town smile.
“This team is one of the best-supported in the world,” Dobson said.
“We have some of the most vibrant rugby communities and no shortage of passion at every level. This is a big step forward in many ways as we take the Stormers from being a rugby team to so much more. We are ‘in it together’ with everyone who is coming on this exciting new journey with us,” he added.
