Ireland legend appointed as Ulster General Manager
NEWS: Ulster announced that one of the province’s most respected and accomplished players has been appointed as the new General Manager.
Former Ireland and Ulster hooker Rory Best has taken up the position with the club he has represented for 15 consecutive years.
Best, who captained Ulster and Ireland during an illustrious career, returns to Affidea Stadium in a leadership role that will see him play a key part in shaping the province’s future both on and off the pitch.
A product of the Ulster pathway, Rory made 219 appearances for the province between 2004 and 2019, leading the team with distinction and embodying the values that define Ulster Rugby: commitment, integrity, and pride in the jersey.
His contribution to Irish Rugby is equally renowned, earning 124 international caps and captaining Ireland to historic victories, including Grand Slam success in 2018.
In his new role, Rory will oversee professional rugby operations, player development, and performance pathways, bringing his vast experience, leadership qualities, and deep understanding of the club’s culture to the fore.
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An exciting new chapter as our General Manager 🙌 pic.twitter.com/jz5qgXiHqT
— Ulster Rugby (@UlsterRugby) October 29, 2025
Hugh McCaughey, Ulster CEO, said: “Rory’s appointment is a landmark moment for Ulster Rugby. He is a figure who commands enormous respect across the game, not just for his achievements but for the way he represents this club and province.
“Bringing Rory back into the fold is not just about his leadership, but also about reconnecting with the values and identity that have always made Ulster special.
“We believe we have the strategy and rugby talent to take Ulster back to the top of the game, and Rory’s role is to make sure we deliver on that potential.”
Rory Best, Incoming General Manager of Ulster, said: “Ulster has been a huge part of my life, and it’s an incredible honour to return in this capacity.
“I know what this club means to the players, the staff, our supporters, and sponsors.
“I’m excited to play a role in helping Ulster achieve its potential, building on the strong foundations that are already in place.”
This appointment marks a new chapter for Ulster Rugby, one rooted in experience, passion, and homegrown leadership.
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