RFU appoints Chief Financial Officer

NEWS: The RFU has announced the appointment of Francesca Pierce as their Chief Financial Officer.

Francesca will link up with the RFU in early 2025 from SkyShowtime where she is the Chief Strategy Officer.

Prior to her current role she was Chief Financial Officer and held diverse leadership roles spanning finance, operations and growth during her 15-year career.

Francesca will occupy a broad role with responsibility for finance, technology and people.

Additionally she will play an integral part in executing major transformational projects.

This includes the Mens’ Professional Game Partnership, Community Game Future programme, RFU organisation-wide digital transformation programme, investment in the women and girls’ game and the stadium masterplan.

She will also play a key role on Six Nations and Nations Cup revenue plans.

All of this will be in the context of her focus on financial management, revenue growth and cost discipline.

Bill Sweeney, RFU CEO said: “We are really pleased to have made this key appointment in Francesca who joins the RFU Executive team and the Board,”

“She brings a wealth of commercial and financial experience and will be instrumental to us successfully delivering on our transformational, strategic growth projects which are being undertaken to ensure the RFU is not just keeping pace but leading the way and setting the stage for a new and exciting era for the game in England,”

“We look forward to welcoming her to the RFU early in the New Year.” he added.

Francesca Pierce said: “I’m delighted to be joining the RFU at such an important and exciting time,”

“I look forward to working with the Board, Executive and wider team to deliver the next phase of growth for England Rugby.”