CONFIRMED: Bulls unveil new CEO
BREAKING: The Blue Bulls Company revealed that Edgar Rathbone will be taking over the reins as Chief Executive Officer of the company.
The current Managing Director of Ellis Park Stadium (Pty) Ltd Rathbone replaces Alfons Meyer, who will be leaving the company at the end of May 2020.
Rathbone will officially start at the Bulls on June 1.
Rathbone is no stranger to the rugby environment. He has been a pillar and servant to the Lions Rugby Company and Ellis Park for the last seven years, starting his rugby journey as head of Finance and Administration in 2013.
In 2014 he was appointed Chief Financial Officer holding the position for two years, before becoming Chief Financial and Commercial Officer in 2016. In 2017 he was appointed as the Managing Director of Ellis Park Stadium, responsible for managing the Ellis Park precinct which includes Emirates Airline Park, Johannesburg Stadium and Ellis Park Indoor Arena as well as being the commercial arm of Lions Rugby Company.
Rathbone comes to Loftus with a very strong commercial background, and truly understands the importance of finding the perfect balance between the evolution of rugby and everything around it, while still treasuring the traditions and the heritage thereof.
He will be instrumental in implementing the Board’s vision of re-establishing the Bulls and Blue Bulls as a force on the field, while making Loftus a venue that will become synonymous with great live experiences whether it be rugby, football or other social events,”
Rathbone shared his eagerness to get going, “I have always had immense respect for the Bulls and I’m extremely excited about this new chapter in my life.
“I am sincerely looking forward to getting stuck in and doing my best to add to the legacy of the BullsFamily. Even though it’s extremely sad saying goodbye to my colleagues at the Lions, I do look forward to making new friends and partnerships at Loftus.”
Pieter Uys, chairman of the BBC board welcomed Rathbone, “We are extremely excited to welcome Edgar to the Bulls Family.
“He is a vibrant young man, with an extremely dynamic mindset and way of thinking. Edgar is well respected in the rugby industry and has done some phenomenal work with the Lions.
“We firmly believe that he will play a major role in taking the Bulls brand forward into a new era.”
