Sharks go 'cultural'

It is based on the five pillars of the Sharks brand – Innovation, Courage, Passion, Unity and Perseverance.

"We have always prided ourselves as being leaders in innovation and matchday activation," Sharks CEO John Smit said.

"Our brief was to design a jersey that best represents our rich KwaZulu-Natal culture and our proud history.

"At the same time we wanted a modern and edgie look.

"We are pleased with the end product, which has already received positive review."